Mission
To source brands from trusted suppliers, we aim at building brand value and awareness through our trade know-how and expertise. To offer quality and novel services to our partners through concise and transparent communication while fulfilling market demands.
Vision
To be one of the leading food companies in the world; admired for its brands, innovations and results, contributing to better customer experience and sustainable future.
Core Values
CONSTANT IMPROVEMENT
Good enough never is. We drive change with vigour. We celebrate our successes but are relentlessly dissatisfied. We have a very strong work ethic.
UNIQUE CULTURE
We hold ourselves and each other accountable, work well in teams, collaborate, and embrace a lean, flat and horizontal Structure
CUSTOMER FOCUS:
The customer is the BOSS. If we don't support the customer directly, we serve those that do. Customer service trumps everything!
VALUE PEOPLE
We will treat all people with courtesy, dignity and respect. (The Golden Rule)
INTEGRITY
We will ensure honesty and fairness in all our actions. We will always do the right thing.
PASSION FOR WINNING
We have an unyielding drive to win. But always remain humble
